Wiseacre on Re-Branding
Speaking of unfortunate re-brandings (scroll down for the aside I made about the Photoshop logo the other day), Wiseacre has given a nice list of several other examples of less-than-outstanding...
View ArticleOnline Advertising: Factors That Influence Customer Experience
Unfortunately, most companies provide a generic experience to all customers rather than relying on customer analysis to deliver a personalized experience. They’ve failed to innovate and bring the...
View ArticleBusiness Basics
Check out David Airey’s “Be Brilliant at the Basics”. Wonderful, no-brainer advice for anyone who ever works with a client, from plumbers to logo designers. Also check out his book, Logo Design Love.
View ArticleBenjamin Palmer, CEO of The Barbarian Group
“The most permanent medium is the digital one.” This is a really interesting concept to me, considering the fact that we’re talking mostly about social media engagement, which many users complain is...
View ArticleThoughts on SXSW 2012 & the State of Music Discovery
Maura Johnston wrote a really great piece about music “discovery” at SXSW and was able to quickly sum up a long conversation I’ve been having with friends and colleagues on and off for years. It’s been...
View ArticleCNN Olympics: “Aiming for Gold” (and Failing)
The official Olympics 2012 logo and font have come under a fair amount of scrutiny (worst font in the world? Worse that Papyrus, even?) but they aren’t the only ones seemingly phoning it in. CNN’s...
View ArticleThe New Apple Ads Think PC Users are Idiots
Many geeks are bothered by the new Apple ads. I am too, but I’ve been having trouble putting my finger on the exact reason why until now. My gut instinct was, “Whoa, they’re advertising the physical...
View ArticleMcSweeney’s: We Are a Creative Agency Specializing in All Your Branding Needs
McSweeney’s: “We’ll start the Development process after much procrastination. Really, this is the thing we fear the most—actually having to come up with ideas that win our clients’ fickle hearts. What...
View ArticleMcSweeney’s Generic Brand Video
In today’s high speed environment, Stop motion footage of a city at night With cars turning quickly Makes you think about doing things efficiently And time passing.
View Article
More Pages to Explore .....