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The Brand Gap

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Wiseacre on Re-Branding

Speaking of unfortunate re-brandings (scroll down for the aside I made about the Photoshop logo the other day), Wiseacre has given a nice list of several other examples of less-than-outstanding...

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Online Advertising: Factors That Influence Customer Experience

Unfortunately, most companies provide a generic experience to all customers rather than relying on customer analysis to deliver a personalized experience. They’ve failed to innovate and bring the...

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Gap Logo Submissions

See more at ISO 50

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Business Basics

Check out David Airey’s “Be Brilliant at the Basics”. Wonderful, no-brainer advice for anyone who ever works with a client, from plumbers to logo designers. Also check out his book, Logo Design Love.

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Benjamin Palmer, CEO of The Barbarian Group

“The most permanent medium is the digital one.” This is a really interesting concept to me, considering the fact that we’re talking mostly about social media engagement, which many users complain is...

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Thoughts on SXSW 2012 & the State of Music Discovery

Maura Johnston wrote a really great piece about music “discovery” at SXSW and was able to quickly sum up a long conversation I’ve been having with friends and colleagues on and off for years. It’s been...

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CNN Olympics: “Aiming for Gold” (and Failing)

The official Olympics 2012 logo and font have come under a fair amount of scrutiny (worst font in the world? Worse that Papyrus, even?) but they aren’t the only ones seemingly phoning it in. CNN’s...

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The New Apple Ads Think PC Users are Idiots

Many geeks are bothered by the new Apple ads. I am too, but I’ve been having trouble putting my finger on the exact reason why until now. My gut instinct was, “Whoa, they’re advertising the physical...

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McSweeney’s: We Are a Creative Agency Specializing in All Your Branding Needs

McSweeney’s: “We’ll start the Development process after much procrastination. Really, this is the thing we fear the most—actually having to come up with ideas that win our clients’ fickle hearts. What...

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McSweeney’s Generic Brand Video

In today’s high speed environment, Stop motion footage of a city at night With cars turning quickly Makes you think about doing things efficiently And time passing.

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